H-E-B offering discounts on frozen food to help Hurricane Beryl recovery

HOUSTON — H-E-B is looking to help communities hit by Hurricane Beryl by offering them a little relief at the register. 

At Houston H-E-B stores, as well as surrounding areas, H-E-B is offering a 10% discount on all frozen food items, including ice. 

“At H-E-B, we’re committed to supporting our communities in times of need. Texans across the Houston area and the Gulf Coast were hardest hit by the storm and have been without power for several days,” said Armando Perez, H-E-B executive vice president of Houston Food Drug in a statement. “We’re in this together with our neighbors, and this discount is a way for us to lend a hand as people begin to regain power and restock their freezers.”

The discount will be applied automatically to items at the register.

This discount will also be offered at select stores along the Gulf Coast — in Bay City, El Campo, Edna and Wharton — and stores in the Golden Triangle, East Texas, and the Bryan-College Station-Brenham area.

H-E-B has also provided support to nonprofits and other areas hit by the storm in the last few days around the Houston area, providing cooling centers, water, snacks, ice and other supplies. The grocery store chain also said it donated an additional eight truckloads of ice to support Houston.

And in Sargent, which was hit hard by Beryl, H-E-B deployed its mobile kitchen, where it plans to serve up to 21,500 hot meals to residents and first responders. H-E-B also sent trailer loads of water and ice to help relief efforts around Matagorda Bay.